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Posts Tagged ‘NBC’

images1.jpegTech analyst Forrester Research, which in May predicted Apple TV sales this year of one million units, says Apple has sold only 400,000 and will be lucky to sell another 400,000 before the end of the year. The report says Apple TV’s sales forecast tracks about the same as the GarageBand loop library CD-ROMs. Ouch!

I said a couple of weeks ago I thought Apple TV has technical, strategic and marketing problems but that the lack of content was the biggest holdup. Let me repeat:

I want to watch whatever I want to watch whenever I want to watch it. Any season, any episode. On my HDTV and in HD. Without waiting 45 minutes for it to download. Even if it’s live. Oh, and movies on demand.

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images.jpegBig shocker here: People don’t like NBC’s new NBC Direct service.

So says the TV Decoder blog at nytimes.com, which links negative reviews from PaidContent.org (“not quite ready for prime time”), Silicon Alley Insider (“better hope hulu works because this won’t”) and Media 3.0 (“if you live in the Dark Ages, this might be a useful way to watch television”).

Stellar.

Maybe NBC and the other nets are trying the throw-up-everything-and-see-what-sticks approach to web content, but I just don’t see these proprietary sites getting much traction. Most people don’t want to plod through a complicated setup that makes you download special software.

Oh, and it doesn’t work for Mac.

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itunes_logo.jpegA network shirt and former network shirt took swipes at Apple this week.

Jeff Zucker, NBC Universal president: “We know that Apple has destroyed the music business – in terms of pricing – and if we don’t take control, they’ll do the same thing on the video side.”

Huh? Zucker is pulling NBC content off the iTunes Store over pricing and said it was “a relatively easy decision” because NBC only made $15 million last year on its iTS content. But how exactly did Apple “destroy” the record business? The labels seemed to be handling that job — $18 albums, no anti-piracy strategy — just fine before Apple came along.

Michael Eisner, former Disney CEO: “”[The studios] make deals with Steve Jobs, who takes them to the cleaners. They make all these kinds of things, and who’s making money? Apple! They should get a piece of Apple. If I was a union, I’d be striking up wherever he is.”

So Oprah Apple is making all the money or getting on iTS isn’t worth the effort? Zucker and Eisner need to do lunch and coordinate their whining.

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