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Posts Tagged ‘Netflix’

images1.jpegEarlier this week, I posted a brief history of Apple TV from concept (iTV), to initial release (1.0) to the update announced last week at Macworld (2.0). Today, I’ll look at what Apple got right, got wrong and what lies ahead for Apple TV.

The full post is after the jump.

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images1.jpegRoughlyDrafted had a great post yesterday that predicts Apple TV will knock out Netflix and brick-and-mortar rental stores with one deadly blow.

Apple also couldn’t force all of the labels to sell their movies in iTunes as digital downloads. It could, however, get them all to sign up for movie rentals if it matched the rules the studios have laid out for Pay Per View TV and every other digital rental service. So Apple did. And after things begin to sell, Apple’s movie rentals will obsolesce the NetFlix mail model and the mainstream rental store. This is as obvious as the big Apple logo on top of the box.

I agree that Apple TV will have a major impact — due to Apple’s great brand equity, Apple TV’s intuitive interface, and participation by all the major studio players — but I don’t think Apple will be able to clear the field the way the iPod has done in the MP3 market.

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Wow, the gang’s (almost) all here. Bloomberg says today that Warner Bros. will join several other studios in making movies available on iTunes Store for sale and rental. The announcement will come in Steve Jobs’ keynote address Monday morning at the Macworld Expo in San Francisco.

Bloomburg says Warner Bros., 20th Century Fox, Paramount, Disney and Lionsgate will participate in the iTS rental service, which will charge $3.99 for a 24-hour rental. Earlier this week, BusinessWeek said Sony could also be on board. That would leave idiot studio NBC Universal as the only holdout among the major studios.

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